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Executive Summit: Healthcare Reform and the Transformation of Care
Wednesday, September 9 | 3:00 p.m. – 5:00 p.m. | National Harbor 10-11
Economic and political forces are aligning to create significant changes in healthcare structure and funding. These pressures, combined with other trends, could impact where patient care is provided and how market opportunities will unfold for suppliers. In this session, gather with fellow manufacturer and distributor executives to discuss how a potential perfect storm of forces will ultimately impact patient care. Topics to be addressed by attendees and an executive panel include:
Registration for this event is not required however you must be registered for the HIDA MedSurg Conference & Expo™ to attend. If you have any questions regarding the Executive Summit please call the HIDA Educational Foundation at (703) 549-4432.
Opening General Session featuring Ari Fleischer
White House Press Secretary (2001-2003)
The New Administration: Insights on the First Year
Thursday, September 10 | 12:15 p.m. - 1:30 p.m. | Gaylord National, Exhibit Hall D
 Ari Fleischer knows what it's like to be in the White House during a major crisis. He served as White House press secretary during some of America’s most challenging moments and understands leadership in a time of crisis. In his keynote presentation to HIDA attendees, he will give an insider's perspective on the latest in politics, national security, healthcare reform, and the economy.
Using his first hand experience in the White House as a guide, Ari Fleischer will share his unique perspective and insight on the demands, pressures, and politics the Obama White House faces every day.
As one of Washington's most astute observers, Fleischer will provide thought-provoking observations and opinions on:
- How are President Obama and the White House Doing?
- Healthcare Reform: The Obstacles and Opportunities Ahead
- Launching a New Presidency: Lessons Learned from Past Administrations
- Communicating in a Crisis
- How the Media and Congress are Impacting the New Administration
Today Ari Fleischer manages a unique media training and consultancy company whose high-profile clients include of the Los Angeles Dodgers, Major League Baseball, and the National Football League. He teaches how to successfully handle the toughest situations with the most aggressive reporters. He focuses on crisis management, image management, and media training.
Sponsored by: 
NEW! Spotlight on Operations
Friday, September 11 | 7:00 a.m. – 10:00 a.m. | Potomac 1-2
| 7:00 a.m. – 8:00 a.m. |
Operations Networking Breakfast |
| 8:00 a.m. – 9:00 a.m. |
Doing More With Less: Maximizing Channel Relationships during the Downturn | Industry Panel
Efficient channel relationships have never been more important. Share ideas with manufacturer and distributor supply chain experts on how to squeeze out costs while maintaining customer service. Panelists Include:
- Howard Jagoda, Vice President, Supplier Relations, Cardinal Health
- Gina Coates, Vice President, of Materials Management, McKesson Medical-Surgical
- Mike Abney, Vice President, Supplier Management, PSS World Medical
- Doug Farley, Vice President of Operations, Owens & Minor
- Andy Wright, Chief Operations Officer, Mercedes Medical
- Hunter Banks, President, ,Preferred Healthcare Group, Medline Industries, Inc.
- Kevin McDonnell, Vice-President of Operations, MMS
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| 9:00 a.m. – 10:00 a.m. |
Operation Roundtables
(1 hour concurrent roundtables with pre-selected table leaders.)
- Contract Administration
- Getting the Most from Information Technology
- Industry Standards
- Inventory & Freight
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Healthcare Reform Insights Pavilion
Information that will make you an effective consultative sales rep!
The White House and Congress are promising a watershed year for comprehensive healthcare reform. Recently passed economic stimulus legislation included $147.7 billion for healthcare programs, and additional measures are anticipated. Understand how the funding will be allocated for a focus on preventative care and wellness, health information technology infrastructure, reimbursement reform, and expanding health coverage. Learn how key markets will be affected by stimulus funds and where the challenges and opportunities are for your customers.
HIDA’s Government Affairs team will be available to answer your questions on passed or proposed legislation and how it might affect your business.
Health IT: Understand how the government will distribute the $19 billion it’s allocated as well as adoption timelines for implementing health IT systems. Learn how to prepare and serve your physician, hospital, and extended care customers for the future.
Quality of Care:Identify the products that help prevent infections and review the wellness/preventative care programs being discussed by the administration and Congress.
Reimbursement Reform: Understand how ‘comparative effectiveness’ and ‘bundled payment’ proposals will impact hospitals, physicians, and the extended care market.
Expanding Health Coverage: Hear how expanding healthcare access will impact key markets and how some states have been able to offer universal coverage.
Appearing at the Pavilion:
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Michael Paquin
The industry expert on EMR and with more than 30 years experience with physician’s offices, Paquin will answer your questions with his unique insight.
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NEW! Spotlight on Business Intelligence
Friday, September 11 | 8:00 a.m. – 10:00 a.m. | Potomac 3
Marketing and business intelligence professionals sometimes feel like they need X-ray vision to look through piles of data and see the trends and opportunities that are important for their businesses. In this new educational track, learn new strategies for identifying growth areas, and gain insights into specific market trends.
| 8:00 a.m. - 8:30 a.m. |
Leveraging Analytics to Increase Supply Chain Visibility (Dimensional Insight | George Dealy and Bob Calvert)
- Why it’s critical to connect your disparate data sources so executives, sales and marketing managers, and even supply chain partners can effectively monitor your business
- Cutting-edge tools for gaining insight into growth opportunities, profitability, inventory management, sales, and operations
- How building a single dashboard can ensure decision-making based on reality, not intuition
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| 8:30 a.m. - 9:30 a.m. |
Setting Sales Strategies Using Market Intelligence (GHX | Tim Victor)
- Improving your forecasting, strategy, and sales performance by leveraging more effective data
- Current market conditions and trends
- How a predictive modeling methodology provides insights into how products will perform over time in specific market segments
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| 9:30 a.m. -10:00 a.m. |
Trends in the GPO Marketplace (TheMax | John Pritchard)
- Growth in GPO volume, which groups are getting it, and what markets they’re penetrating
- The increased focus on non-acute membership and what it means for suppliers
- Future trends for GPOs and IDNs
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